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This website states the following, "We are inspired by the Swachh Bharat Abhiyan undertaken by The Indian Government and wish to contribute in this ambitious plan of making toilets accessible to women travellers." Our analyzers viewed that the web page said " During a road trip from Bangalore to Mumbai, a friend of mine accompanied by her husband got severely infected due to the use of a dirty and unhygienic toilet falling on their way." The Website also said " And guess what, they had to cancel their plans even before they touched Goa. Locate the nearest loo by allowing access to GPS on your phone." The website's header had swachh bharat abhiyan as the most important search term. It is followed by clean india, nearest loo, and toilets which isn't as highly ranked as swachh bharat abhiyan. The next words they uses is swachh bharat mission. bathroom was included and could not be seen by search crawlers.